There are many reasons why change may stall, but the number one reason is lack of urgency. If the project team exhibits lack of urgency toward achieving goals, this behaviour should raise immediate alarm for project champions and project leaders alike.

In some instances, a lack of urgency may be exhibited because people don’t understand why the project is being done in the first place. Clarity around goals and objectives has not been provided. When this happens, people would rather live with the problem as it currently exists than accept a solution that they do not understood.