blog.
Changing Behaviour by Changing Situations
You’ve probably heard it before: “He’s so stubborn.” “She won’t listen.” “They just don’t seem to get how this new product will help them with their work.” “They’re so negative.” When dealing with those who resist change, this innuendo is familiar.
But it may surprise you to learn that people are not always the problem when there is resistance to change. In fact, more frequently, the situation, not the person, is the common cause.