newsletter archive.
(Previously published under the title Extreme Profits
under ISSN 1925-8941)
Working harder or smarter, tapping into the millennial market
The dichotomy of working harder or smarter stems from the contrast between rural blue-collar and urban white-collar workers. One is purported to work harder while the other smarter.
However, this is not true in the modern age.
Essential skills, technology’s curse
In 1959, Peter Drucker said that the knowledge worker will be "the most valuable asset of a 21st Century institution, whether business or non-business."
Drucker was correct. The vast majority of work in the 21st Century is knowledge work. In fact, over 88 percent of employees are in this type of work. However, Drucker had no way of knowing that today's knowledge worker would be lacking in fundamental proficiency.