newsletter archive.
(Previously published under the title Extreme Profits
under ISSN 1925-8941)
Focusing on efficiency, procrastination, innovation
It hasn't escaped me how much work I put into everything I do. Somehow, it feels like there's a lot of effort applied, but when I ponder the effort, it really isn't a lot in relation to the result.
If I spend two hours communicating an event to a wide audience, is that a lot of effort? Here are some numbers to consider in this instance: I sent personalized messages to 150 of my contacts in two hours and ended up making 24 sales. Is this a good return on effort? You bet it is! But you might say: How did you manage to send 150 messages in two hours? If you do the math, that's 1.25 messages every minute. Here's how I did it.
As if, what’s holding you back
Efficiency: being able to accomplish something with the least waste of time and effort; competency in performance.
Productivity: the effectiveness of productive effort, measured in terms of rate of output per unit of input.
There are numerous books and articles written about both efficiency and productivity. And most of them relate to practical approaches to achieving both. However, if you are one of those individuals that just cannot follow a rigid methodology, there is another way.