Conventional organizational change usually fails. That’s because you and your employees look at things differently.

In traditional organizations, employers expect employees to do what they are told (i.e., their jobs for which they are paid). Some leaders still believe that the way to motivate people to change is to tell them, or persuade them. This stems from an early age of having expectations imposed on us—first by our parents and teachers and later, by our employers.

But times have changed.