blog.
The Competitive Edge
What’s your competitive edge? What makes you or your business the “one” to beat?
If you’re like most businesses, you probably say that you’re good at what you do or that you’re better than anyone else in your craft. That’s all well and good, but why should clients care?
The Productivity Mindset
When I first visited Croatia in the 1970s, I was struck by the negative attitudes of retail workers and their reluctance to provide assistance to customers. I remember entering one shop where I felt I wasn’t allowed to touch the merchandise, let alone ask for assistance. I quickly exited.
Almighty Surveys
If you’re like most executives (more than 80 percent), you rely on surveys to collect data about and from your customers. And there is a good chance that you use at least three to five data sources (including surveys) to get this information.
Secret to Enabling a Paradigm Shift
Do you have a paradigm? Yes, of course; we all do. Paradigms are what we use as a frame of reference for whatever we do. Paradigms are our boundaries that tell us what to do in order to be successful within those boundaries.
WII-FM
Ever try to get someone to volunteer to help you out with a project? Or what about getting employees to work collaboratively on a new organization-wide project?
Were you successful in recruiting your volunteers or employees? If you were, then you most likely tuned into their “WII-FM” (“what’s in it for me”) station.