In the acclaimed Broadway musical, Fiddler on the Roof, the main character, Tevye, explains his society’s traditions in the song “Tradition.” The song juxtaposes village life to a world that is changing all around them.

In many respects, struggles faced in today’s organizations may be rooted in difficulty in letting go of tradition—an inability to change.

Consider that the world’s most successful organizations have one thing in common: they are able to adapt quickly to change. Aside from the fact that the top 20 companies in the world are all in the field of technology, this in itself is telling—companies that have embraced technology are the companies that continue to lead in both earnings and productivity.

To improve performance and productivity, companies use technology and its related gadgets, but if the technology does not provide useful information to the user and the organization as a whole, its usefulness is limiting. Technological tools must be able to provide information about performance in both directions. Let me give you an example.

Some companies implemented a web-based time sheet manager that includes two measures of productivity on projects—one for the employee and the other for their team. While the system encourages productivity, it only measures performance one-way—the way the organization has determined correct.

In this example, time sheet measures provide what the organization is looking for, but what is missing is employee input. Meeting targets is one thing, but did the employee agree to the targets in the first place? Are the targets realistic? How has meeting the targets impacted employee wellbeing? These and other considerations need to be incorporated within performance measures to not only improve on performance measures, but to improve on the activities that comprise productivity.

The approach described is typical of many organizations. It is, by all accounts, traditional and one-way—company to employee.

Company demands for maximum productivity needs to be coupled with meeting employee demands. This includes understanding the individual and their work as well as understanding what the individual needs to get their work done. In other words, companies need to listen to their employees before developing systems. This is especially true in today’s economy where Generation X and Generation Y have already displaced the Baby Boomers in the workforce.

Successful organizations need to change their systems and processes to meet the needs of the “what’s in it for me” generation (X) as well as the Gen Y kids who are very technology-wise and “immune to most traditional marketing and sales pitches.”

The tradition carried into the workplace by Baby Boomers no longer meets the needs of organizations. Insisting on maintaining practices started in the 20th Century is not a tradition that will benefit 21st Century companies. The successful organizations of the 21st Century will want to work with their individual employees to learn how to accomplish more for the benefit of both employees and the organization.

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